Scale My Clinic - Dental Growth Podcast

What Should My Ads Look Like On Meta

Discover why emotionally-driven, value-focused ads outperform traditional dental marketing tactics. Mark Vurnum reveals actionable strategies and real-world examples to create dental ads that captivate and convert, regardless of your ad budget.

Cutting No-Shows, Boosting ROI

No-shows can sabotage your marketing spend and dental clinic growth. In this episode, Mark Vurnum digs into the financial impact of no-shows and practical ways to reduce them, ensuring your ad budget delivers real results. Tune in for actionable strategies to protect your bottom line.

How Often Should I Change My Ad?

Discover why refreshing your Facebook ads is crucial for dental clinics aiming for growth. Mark Vurnum unpacks the risks of ad fatigue, shares key strategies to keep your campaigns fresh, and explores how testing can boost results. Real-world examples and actionable tips help you optimize every advertising pound.

Get High Value Patients Using This Facebook Ad Strategy

Many clinics miss out on high-value cases due to under-investment and generic marketing and talking about themselves too much. This episode explores an actionable strategy to target and win lucrative patients using smarter Facebook ad strategies, even on a lean budget.

Small Budget = Small Results And Big Risk

This episode explores the real risks of relying solely on a small budget and one offer for Facebook ads. Mark Vurnum examines why algorithm changes can upend growth overnight and how having a bigger budget with proven Quad Offer strategies keeps your patient pipeline strong and is less liable to Facebook changes. Learn actionable steps to future-proof your clinic's marketing.

Using 'Quad Offers' To Get More Patients

Generic offers just don't cut it anymore—discover why tailored marketing is the key to attracting and retaining dental patients. Mark Vurnum explores how one-size-fits-all promotions fall short and shares actionable insights for creating offers that truly resonate. Learn how to craft irresistible, customized deals for every patient group.

Should You Use Before And After Images In Ads?

Is using before-and-after photos in your ads the key to boost patient confidence and clinic bookings?. Mark Vurnum breaks down why visual proof is a game-changer for dental practices, plus there is one golden rule you MUST follow or you will potentially get your ad account banned

Why Your 'Free Consult' Ads Aren't Working

Many clinics struggle to attract new patients online. In this episode, we reveal why generic 'free consultation' ads fall flat and how you can craft emotionally resonant messages that truly connect with potential patients. Discover actionable strategies to make your advertising stand out and fill your chairs.