Is using before-and-after photos in your ads the key to boost patient confidence and clinic bookings?. Mark Vurnum breaks down why visual proof is a game-changer for dental practices, plus there is one golden rule you MUST follow or you will potentially get your ad account banned
About the podcast
Struggling to attract the right patients, frustrated with inconsistent income, or unsure how to grow without working more? Scale My Clinic—the podcast companion to the bestselling book—helps dentists build thriving businesses, not just busy clinics. Hosted by Mark Vurnum, it covers proven marketing and sales strategies to attract high-value patients, convert leads, and create predictable growth. Packed with tips, success stories, and insights to unlock your practice’s potential.